Creating better paid creative, faster.
Building a flexible paid creative system for AIOSS through product photography, stock and AI-generated imagery.
AIOSS needed a steady flow of paid social creative that felt considered and on-brand.
I combined new product photography, existing assets, carefully selected stock and AI-generated lifestyle imagery to create fresh campaign creative quickly and efficiently.
The right assets for the idea.
Not every creative needs a full production. By combining original product photography with stock, existing assets, and AI, I could build different visual directions around the product while keeping everything recognisably AIOSS.
Built to move fast.
The approach made it possible to respond quickly to new offers, messages, and campaigns, while maintaining a consistent visual expression.
Scope
Art Direction · Product Photography · Paid Creative · AI Imagery · Digital Design
